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Von Akquise bis Referenz: Das AARRR-Prinzip
The Customer Education Playbook
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Transform Customer Experience
Mastering Microsoft Dynamics 365 Implementations
The Business of Belonging
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Salesforce For Dummies
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Passionate and Profitable. Why Customer Strategies Fail and Ten Steps to Do Them Right!
What's the Secret?. To Providing a World-Class Customer Experience
It's All About Service. How to Lead Your People to Care for Your Customers
The Cornell School of Hotel Administration on Hospitality. Cutting Edge Thinking and Practice
Connected CRM. Implementing a Data-Driven, Customer-Centric Business Strategy
Service Design for Business. A Practical Guide to Optimizing the Customer Experience
Measure What Matters. Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships
Indispensable. How To Become The Company That Your Customers Can't Live Without
Taming the Search-and-Switch Customer. Earning Customer Loyalty in a Compulsion-to-Compare World
Competing in a Service Economy. How to Create a Competitive Advantage Through Service Development and Innovation
Why CRM Doesn't Work. How to Win by Letting Customers Manange the Relationship