Jewels in the Crown

Name: Jewels in the Crown
Price: 13.99 EUR
Availability: InStock
Author: Ray Hutton
ISBN: 9781908739834

How Tata of India transformed Britain's Jaguar and Land Rover

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Ray Hutton

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Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands.