TED Business

Whether you realize it or not, you have a personal brand, says social entrepreneur Marcos Salazar — and you have the power to shape what it is. This week we're revisiting an episode that focuses on how you can create a brand that captures who you are, who you'd like to be and how you want to make an impact on the world. This episode is part of the Way We Work, a TED original video series. Then Modupe shares how she’s crafted her own online identity in a way that feels authentic.

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Fashion is a huge part of the world's waste problem, but it doesn't have to be. Coachtopia founder Joon Silverstein shows how her company creates new designs from the waste products of another, a circular process that cuts the need for new raw materials — and rethinks what qualifies as "luxury." This talk was made in partnership with Coachtopia. Stay tuned afterward as Modupe shares her thoughts on one way companies could cut back on waste.

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To launch new initiatives within the confines of a large corporation, you'll need to work with the system, not against it, says "intrapreneur" Dave Raggio. He shares three lessons on innovation he learned the hard way — so you don't have to. Made in partnership with Intuit. After the talk, Modupe shares one small way we can get everyone working together.

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What if solving poverty, caring for nature and fostering well-being were the ultimate goals of the economy, instead of growth for its own sake? Environmentalist and economist Gaya Herrington proposes a shift in thinking from "never enough" to "enough for each," asking us to contemplate whether the end of exponential growth on a finite planet will come by design — or disaster. After the talk, Modupe discusses what this mindset shift can unlock for humanity. 

Around the world, people who work hard are often seen as morally good — even if they produce little to no results. In this episode, we're revisiting a talk by social psychologist Azim Shariff, in which he analyzes the roots of this belief and suggests a shift towards a more meaningful way to think about effort, rather than admiring work for work's sake. After the talk, Modupe delves deeper into Shariff’s research – and what our focus should actually be on at work. 

What will the world look like in 2030? International business consultant Nikolaus S. Lang predicts the evolution of a multipolar world, with multiple emerging coalitions of countries acting in new ways to achieve their economic, technological and military goals. He dives into what this will mean for the global economy, offering five tips for business leaders to prepare for the coming geopolitical landscape. After the talk, Modupe shares tips on how to train for the unexpected.

Networking doesn’t always have to feel like a self-serving transaction, says executive coach Daniel Hallak. Highlighting the importance of focusing on giving rather than taking when it comes to making connections, he outlines a mindset shift to help you build better relationships — in a way that doesn't feel gross. After the talk, Modupe highlights the value of extending your support beyond your usual network. 

Who gets to be an entrepreneur? Saamra Mekuria-Grillo says the image we most commonly see — a guy in a hoodie — is a limiting representation of entrepreneurial success. She highlights the importance of young Black people seeing entrepreneurship as a possibility for themselves and explains the key to making the field more inclusive. After the talk, Saamra joins Modupe for a conversation about how she got into this work.

Africa's smallholder farmers feed millions of people and uplift economies, yet they often lack the basic resources needed to thrive, says agricultural scientist and policymaker Agnes Kalibata. She outlines how to empower these farmers with better tools, climate resilience strategies and market access — so they can continue to nourish humanity while caring for the planet. After the talk, Modupe paints a picture of what these ideas look like in action. 

With all that spam clogging your inbox, a more personalized experience with the brands you interact with would be a refreshing change of pace. Sharing insights from his research into what brands can do to improve the experience of the people they want to reach, personalization pioneer Mark Abraham highlights a key mindset that can help companies boost their growth (and delight their customers) in the era of AI. After the talk, Modupe dives into what this could mean for the rest of your life — on and offline.