Основной контент книги Diving Into the Red Ocean. How to Break the Rules of Retail and Come Out on Top
Text
Umfang 224 seiten
2021 Jahr
Diving Into the Red Ocean. How to Break the Rules of Retail and Come Out on Top
Autor
Евгений Щепин
€12,05
Über das Buch
The VkusVill grocery chain is one of the best-known and most popular stores in Russia. The company broke into the healthy food market and revolutionized Russian retail by fusing the best international practices. At its outset, VkusVill was inspired by retail chains such as Tesco, Mercadona, Walmart, Trader Joe’s, and Ali, and it formed its corporate culture by studying companies such as Zappos, Google, Airbnb, Netfl ix, Starbucks, IKEA, Toyota, and many others. This book by Evgeny Shchepin, one of VkusVill’s key employees, is a candid account of the company’s successes and failures, plans and expectations, and relationships with its employees and customers– the people who made VkusVill the success it is today.
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Altersbeschränkung:
12+Veröffentlichungsdatum auf Litres:
05 April 2022Übersetzungsdatum:
2022Schreibdatum:
2021Umfang:
224 S. 57 IllustrationenISBN:
9785961477498Übersetzer:
Verleger:
Rechteinhaber:
Альпина Диджитал