Propaganda ist mehr als nur Poster oder Parolen – sie ist ein Werkzeug, das Kulturen formt, Meinungen lenkt und Machtstrukturen festigt. Dieses Buch zeigt eindrucksvoll, wie einige Kampagnen ihre Ziele nicht nur erreichten, sondern weit darüber hinausgingen: Sie veränderten Gesellschaften, verschoben Dynamiken und hinterließen bleibende Spuren.

Sie erfahren, wie Regierungen, Medien und Organisationen gezielt Narrative etablierten – mit Symbolen, Ritualen, visueller Überwältigung und emotional stark geladenen Botschaften. Wie z. B. eine scheinbar harmlose Werbekampagne zu einem subtilen Machtinstrument wurde. Wie eine Kampagne zur Förderung eines Mythos beitrug, der Jahrzehnte später noch wirkte. Oder wie Technologie und neue Medien die Verbreitung von Propaganda rasch erleichterten.

Das Buch führt Sie in klar strukturierten Kapiteln durch:

Ursachen: Warum und unter welchen Bedingungen werden Propagandakampagnen gestartet?

Methoden: Welche Techniken führten dazu, dass die Botschaften «zu erfolgreich» wurden?

Wirkung: Welche gesellschaftlichen, politischen und wirtschaftlichen Folgen hatten diese Kampagnen?

Analyse: Wie lassen sich Erfolg und Ethik solcher Kampagnen beurteilen?

Lehren: Was lernen wir daraus für unsere heutige Zeit, in der Medien- und Informations-Flüsse schneller und globaler sind denn je?

Dieses Buch richtet sich an Leserinnen und Leser, die nicht nur wissen wollen was geschah, sondern wie es geschah und warum. Sie erhalten eine fundierte, gut verständliche Analyse – ohne Fachkauderwelsch, aber mit klaren Fakten und Beispielen. Ein Buch über Macht, Sprache und Bilder – und darüber, wie leicht unser Denken beeinflussbar ist, wenn wir nicht wachsam bleiben.

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