XXIII
POTASH AND PERLMUTTER DISCUSS WHY IS A PLAY-GOER?
"Did you see on the front page of all the newspapers this morning where Klaw & Erlanger has had another split with the Shuberts, Mawruss?" Abe Potash asked, one morning in February.
"Say," Morris Perlmutter replied, "I didn't even know they had ever made up since the time they split before, and, furthermore, Abe, I think that even if the most important news a feller in the newspaper business could get ahold of to print on his front page was an I.O.M.A. convention, instead of the greatest war in history, y'understand, he would be giving his readers a great big jolt compared with the thrill they get when they read about the troubles people has got in the show business."
"Maybe you think so, Mawruss," Abe said, "but Klaw & Erlanger and the Shuberts don't think so, and when you consider that them two concerns control all the theayters in the United States and spends millions of dollars for advertising, Mawruss, a feller in the newspaper business don't show such poor judgment to give them boys a little space on the front page whenever they have their semi-annual split."
"Probably you're right, Abe," Morris said; "but if it was you and me that had a big fight on with our nearest competitors, Abe, advertising it in the newspapers would be the last thing we would be looking for."
"The garment business ain't the theayter business, Mawruss," Abe said. "For instance, being a defendant in a divorce suit don't get any one nowheres in the garment trade, because if a garment-manufacturer would have such a person working for him practically the only effect it would have on his business would be that he would be obliged to neglect it two or three times a day answering telephone inquiries from his wife as to just how he was putting in his time, y'understand, and so far as bringing customers into your place who want to see the lady you got working for you which all the scandal was printed about in the papers, Mawruss, it wouldn't make any difference what the evidence was, you couldn't get your trade interested to the extent even of their coming in to snoop with no intentions to buy, y'understand. But you take it in the theayter business and big fortunes has been made out of rotten plays simply because the theayter-going public wanted to see if the leading lady looked like the pictures which was printed of her in the papers at the time the court denied her the custody of the child, understand me."
"Then you think that there's going to be a big rush on the theayters controlled by Klaw & Erlanger and the Shuberts on account people has been reading in the papers about their scrapping again, Abe?" Morris inquired.
Abe shrugged his shoulders. "I don't think nothing of the kind, Mawruss," Abe said; "but there's a whole lot of fellers in the theayter business which have stories printed about themselves in the Sunday papers where it tells how they used to was in business and finally worked their way into the theayter business and what is their favorite luncheon dish, y'understand, till you would think that the reason people went to see plays was because the manager formerly run a clothing-store in Milwaukee, Wis., and is crazy about liver and bacon, Southern style."
"That would be, anyhow, as good a reason as because the leading lady's home life didn't come up to her husband's expectations," Morris commented.
"Well, no matter for what reason people do it, Mawruss," Abe concluded, "buying tickets for a show is as big a gamble as a home-cooked Welsh rabbit, in especially if you try to go by the advertisements. For instance, in to-day's paper there is three shows advertised as the biggest hit in town, four of them says they got more laughs in them than any other show in town, and there are a lot of assorted 'Biggest Hits in Years,' 'Biggest Hits Since the "Music Master,"' and 'Biggest Hits in New York,' so what chance does an outsider stand of knowing which advertisements is O.K. and which is just pushing the stickers?"
"The plan that I got is never to go on a theayter till the show has been running for at least three months, Abe," Morris advised.
"But if everybody else followed the same plan, Mawruss," Abe commented, "what show is going to run three months?"
"Say!" Morris exclaimed. "There would always be plenty of nosy people in New York City which 'ain't got no more to do with their money than to find out if what the crickets has got to say in the newspapers about the new plays is the truth or just kindness of heart, y'understand."
"From what I know of newspaper crickets, Mawruss," Abe said, "when they praise a show they may be mistaken, but they're never kind-hearted."
"If a play runs three months, Abe, it don't make no difference to me whether the newspaper crickets praised it because they had kind hearts or knocked it because they had stomach trouble," Morris said, "I am willing to risk my two dollars, anyhow."
"Maybe it would be better all around, Mawruss, if the newspaper crickets printed what they think about a play the day after it closes instead of the day after it opens," Abe observed, "and then they might have something to go by. As it is, a whole lot of newspaper crickets is like doctors which says there is absolutely nothing the matter with the patient only ten days before the automobile cortège leaves his late residence."
"But there is more of them like doctors which says that the patient may live two days and he may live two weeks, y'understand, and four weeks later he is put in Class One and leaves for Camp Upton with the next contingent," Morris said. "Take even 'Hamlet,' Abe, which I can remember since 'way before the Spanish war already, and I bet yer when that show was put on there was some crickets which said that John Drew or whoever it was which first took 'Hamlet' did the best he could with a rotten part and headed the article, 'John Drew scores in dull play at Fifty-first Street Theater.'"
"Even so, Mawruss," Abe said, "that wouldn't feaze J.H. Woods or whoever the manager was which first put on 'Hamlet,' because we would say, for example, that the cricket of the New York Star-Gazette said, 'Hamlet' would be an A-number-one play if it had been written by a pants-presser in his off moments, but as the serious work of a professional play-designer it ain't worth a moment's consideration; also the cricket of the New York Record says, From the liberal applause at the end of the third act 'Hamlet' might have been the most brilliant drama since 'The Easiest Way' instead of a play full of clack-trap scenes and which will positively meet the capora it deserves, y'understand. Furthermore, Mawruss, we would say that every other paper says the same thing and also roasts the play, y'understand, so what does this here Woods do? Does he lay right down and notify the operators that under the by-laws of the Actors' Union they should please consider that they have received the usual two weeks' notice that the show will close the next night? Oser a Stück! The next day he puts in every paper for two hundred and twenty-five dollars an advertisement:
FIFTY-FIRST STREET THEATER
J.H. Woods … Lessee
J.H. Woods
PRESENTS
'HAMLET'
THE SEASON'S SENSATION!
An A-number-one play. —New York Star-Gazette
Most brilliant drama since 'The Easiest Way.' —New York Record
John Drew scores heavily. —New York Evening Moon."
"Well, I'll tell you," Morris said; "while I admit that the theayter crickets is smart fellers and knows all about the rules and regulations for writing plays, y'understand, so that they can tell at a glance during the first performance if the audience is laughing in violation of what is considered good play construction or crying because the show is sad in a spot where a play shouldn't ought to be sad if the man who wrote it had known his business, y'understand, still at the same time theayter crickets is to me in the same class with these here diet experts. Take a dinner which one of them diet experts approves of, Abe, and the food is O.K., the kitchen is clean, the cooking is just right as to time and temperature of the oven, there's the proper proportions of water and solids, and in fact it's a first-class A-number-one meal from the standpoint of every person which has got anything to do with it, excepting the feller which eats it, and the only objection he's got to it is that it tastes rotten."
"And that would be quite enough to put a restaurant out of business if it served only good meals according to the opinion of diet experts, Mawruss, because diet experts don't buy meals, Mawruss, they only inspect them," Abe commented.
"And even if theayter crickets did pay for their tickets, Abe," Morris continued, "there ain't enough of them to support one of these here little theayters which has got such a small seating-capacity that neither the exits nor the kind of plays they put on has to comply with the fire laws, y'understand. But that ain't here or there, Abe. A theayter cricket is a cricket and not an appraiser, y'understand. He goes to a play to judge the play and not the prospective box-office receipts, Abe, and if on account of his knocking a play which would otherwise make money for the manager and do a lot of harm to the people which goes to the theayter, such a show is put out of business, Abe, then the theayter cricket has done a good job."
"Sure, I know, Mawruss," Abe said. "But it's just as likely to be the other way about, which you take these here shows the crickets gets all worked up over because they are written by foreigners from Sweden, Mawruss, where a married woman gets to feeling that her husband, her home, and her children ain't exciting enough, y'understand, so she either elopes or commits suicide, understand me, and many a business man has come to breakfast without shaving himself on the day after taking his wife to see such a show and caught her looking at him in an awful peculiar way, y'understand. Then there is other shows which crickets thinks a whole lot of, where a young feller which couldn't get down to business and earn a decent living puts it all over the man who has been financially successful, y'understand, and plenty of young fellers which gets home all hours of the night and couldn't hold a job long enough to remember the telephone number of the firm they work for, comes away from the show feeling that they ain't getting a square deal from their father who has never done a thing to help them in all this life except to feed, clothe, and educate them for twenty-odd years."
"Well, such plays anyhow make you think, Abe," Morris said. "Whereas, when you come away from one of them musical pieces, what do you have to show for it, Abe?"
"A good night's rest, Mawruss," Abe said, "which no one never laid awake all night wondering if his wife or his son has got peculiar notions about not being appreciated from seeing this here Frank Tinney talking to the feller that runs the orchestra in the Winter Garden, Mawruss."
"Then what is your idee of a good show, anyway?" Morris inquired.
"Well, I'll tell you, Mawruss, a good show is a show which you got to pay so much money to a speculator for a decent seat, y'understand, that you couldn't enjoy it after you get there," Abe concluded. "And that is a good show."
XXIV
POTASH AND PERLMUTTER DISCUSS SOCIETY – NEW YORK, HUMAN, AND AMERICAN
"I seen Max Feinrubin in the Subway this morning," Abe Potash said to his partner, Morris Perlmutter. "He broke two fingers on his left hand last week."
"Why don't he let the shipping-clerk do up the packing-cases?" Morris commented.
"He didn't break his hand on no packing-case," Abe said.
"Well, what did he break it on, then?" Morris asked.
"The shipping-clerk," Abe replied, "which the feller said that this war is a war over property, and every nation that is in it is just as bad as Germany, so Feinrubin asked him did he claim that the United States was just as bad as Germany and he said 'Yes,' and afterward he said that Feinrubin would hear from him later through a lawyer."
"And that is how Feinrubin broke his two fingers," Morris said.
"Well, as a matter of fact, up to that point Feinrubin had only broke one finger, Mawruss," Abe said, "but just before the shipping-clerk went out of the door he said that President Wilson was an enemy to Society, so Feinrubin broke the other finger."
"Serves Feinrubin right," Morris said. "There he was in his own shipping-room with hammers and screw-drivers laying around, and he has to break his fingers yet."
"You probably would've done the same thing," Abe retorted, "if we would got for a shipping-clerk a Socialist who puts up such arguments."
"Well, I don't know," Morris said. "A Socialist would naturally say that this is a war over property because it don't make no difference if it would be a war, an earthquake, a cyclone, or a blizzard, to a Socialist all such troubles is property troubles, just as to a stomach specialist every pain is appendicitis, so if our shipping-clerk would give me a line of argument like that, Abe, instead I would break my fingers on him, y'understand, I would simply dock him fifty cents as an argument that if he wants to talk socialism, he should talk it in his own time and not mine."
"But the feller had no business to tell Feinrubin that President Wilson was an enemy to Society," Abe protested.
"Say!" Morris exclaimed. "For that matter I am an enemy to Society, too."
"Never mind," Abe declared. "Lots of Society fellers which never done a day's work in their lives has gone down to Washington to give the country the benefit of their experience, Mawruss, and it's surprising how many Society ladies is also turning right in and giving up their time to the Red Cross and so forth."
"Sure, I know," Morris said. "But there is lots of them which don't, Abe, and you take it on a cold Sunday in February when the superintendent of the apartment-house where you live is keeping the temperature of your flat below sixty-eight degrees by not letting it get up to fifty, y'understand, and it would make a Bolshevik out of the president of a first national bank to see Mrs. J. Van Rensselaer-This and Mrs. H. Twombley-The Other on the front page of the illustrated Sunday supplement, photographed at Pallum Beach on Lincoln's Birthday in practically a pair of stockings apiece, y'understand, which if them people want to wear clothes in Florida that if any one wore them around New York if they didn't get arrested they would anyhow get pneumonia, y'understand, that's their business, Abe, but what I don't understand is, why should they want to advertise it?"
"Well, what is the use of being in Society if you couldn't rub it in on people who ain't?" Abe asked.
"But this is a democracy, Abe," Morris said, "so who cares if he is in Society or not?"
"Don't fool yourself, Mawruss," Abe said. "There wouldn't be no object for Society ladies to advertise that they are in Society if they didn't know that reading such an advertisement would make a whole lot of people feel sore which wants to get into Society, but couldn't."
"And such people calls themselves Americans?" Morris said.
"They not only calls themselves Americans, but they are Americans," Abe said. "Which the main talking points of any one who advertises that they are in Society, whether they do it through publicity in the newspapers, by marrying or dying, y'understand, is that the bride or the deceased, as the case may be, was a descendant of Txvee van Rensselaer Ten Eyck who came in America in sixteen fifty-three and that another great-great-grandfather opened the first ready-to-wear-clothing factory on the American continent in sixteen sixty-six."
"Of course, Abe, you may be right," Morris said, "but it seems to me I read it somewheres how a whole lot of people which is now in Society qualified by settling in Pittsburg along about the time Judge Gary first met Andrew Carnegie."
"Sure, I know," Abe said. "But millionaires can get into Society on a cash basis, nunc pro tunc, as of May first, sixteen twenty, as the lawyers say, Mawruss, which if a lady is trying to butt into Society on the grounds that her great-great-grandfather, Hyman de Peyster van Rensselaer, olav hasholom, came over on the Mayflower and bought all the land on which the town of Hockbridge, Mass., now stands from the Indians in sixteen sixty-six for two hundred dollars, y'understand, it wouldn't do her chances a bit of harm if her husband came over on the White Star Line, third class, just so long as he bought U.S. Steel when it was down to thirty and a quarter in nineteen five and held on to it till it touched one hundred and twenty, y'understand."
"Then what used to was the 'four hundred' must have added a whole lot of ciphers to it in the last few years, Abe," Morris commented.
"Ciphers is right," Abe said. "But that four-hundred figure is a thing of the past along with the population of Detroit before the invention of the automobile, Mawruss, and I guess, nowadays, Society must be running the Knights of Pythias and the Royal Arcanum pretty close on the size of its membership, Mawruss."
"For my part, Abe," Morris said, "I would just as lieve join either of them societies in preference to Society. Take, for instance, these here Vanderbilts which they have been in Society for years already, and what benefit do they get from it? It isn't like as if one of them would be in the wholesale clothing business, for instance, and could get a friend to use his influence with a retailer by saying: 'Mr. Goldman, this is my friend, Mr. Vanderbilt. Him and me was in Society for years, already, and anything in his line you could use would be a personal favor to me,' because any connection with the clothing business, wholesale or retail, bars you out of Society unless the Statue of Limitations has run against it for at least four generations."
"Still, it's a big help to be in Society for certain businesses, Mawruss," Abe said. "Take it in our line, Mawruss, and a feller which was in Society could make a fortune duplicating for the popular-price trade an expensive line of garments such as you would be apt to see at an affair which was run off by somebody 'way up in Society."
"That ain't a bad idee, neither, Abe," Morris said; "and then, Abe, instead of people asking what is the big idee when they see a picture of Mrs. Yosel van Rensselaer Lydig in the illustrated Sunday supplement they could read on it, 'Our Leader – the Mrs. Yosel van Rensselaer Lydig gown; regular sizes, nine fifty; stouts, ten dollars,' which there is no use letting all that good publicity going to waste, Abe, so if a garment-manufacturer couldn't utilize it, a cigar wholesaler could vary his line of cigars called after actresses by naming one of them 'The Mrs. Yosel van Rensselaer Lydig, a mild and aromatic three-for-a-quarter smoke for five cents.'"
"I'm afraid Society people wouldn't be willing to stand for such a thing even in war-times, Mawruss," Abe said.
"Well, I only make the suggestion, Abe, because some states has already passed laws compelling everybody to find a job for the duration of the war, y'understand," Morris said, "and if the courts should hold that sitting on the sand at Pallum Beach and having a photograph taken ain't holding a job within the meaning of the statue in such cases made and provided, Abe, maybe the addition of a little advertising matter to the picture would be enough to keep some Society lady out of jail on the ground that she is working as a model for advertising pictures, y'understand, although, for my part, Abe, I am willing to see anybody who tries to get publicity as a Society person go to jail whether they work or not."
"Why so?" Abe asked.
"Because such publicity is only the start, Abe," Morris said. "It is the first stages of what is the trouble in Germany to-day yet. For years already the Society fellers of Germany, headed by the chief Society feller of Germany, the Kaiser, has been getting their pictures into the paper dressed in soldiers' uniforms till it got to be firmly fixed in the minds of people which wasn't Society fellers that the latest up-to-the-minute idee was wearing a soldier's uniform. Also, Abe, along with such publicity goes the idee that anything Society fellers does is O.K., and it is this just-watch-our-smoke advice of the German Society fellers to the poor German people, nebich, which has changed the motto of Germany from 'Hei-lie! Hei-lio! Hei-lie! Hei-lio! Bei uns, geht's immer so!' to 'Deutschland, Deutschland ueber Alles,' and that is what brought on the war, Abe."
"You mean to say that when Mrs. Mosha van Rensselaer has her picture taken at Pallum Beach the intention is the same as when the Kaiser used to got printed a photograph of himself as colonel of the One Hundred and First Pomeranian Regiment."
"Toy Pomeranian or regular size, Abe," Morris said, "it don't make no difference, the intention in both cases was to get publicity for the fact that the sitter was a leader of Society, Abe, and so far as the Kaiser was concerned, he soon got the idee that just as the Kaiser was the leader of Society of Germans, y'understand, so Germany was the leader of the Society of Nations, and therefore that Germany should have the biggest army, the biggest navy, the biggest colonies, and the biggest territory."
"And she's going to get the biggest licking, Mawruss," Abe interrupted.
"She's got it coming to her," Morris said, "and then when we've showed Germany that she ain't such an international Society leader like she thought she was, y'understand, the Germans which was rank outsiders in Germany Society is going to look up a lot of old illustrated Sunday supplements, and when the trial comes off before the Berlin County Court of General Sessions the district attorney is going to offer in evidence that well-known picture of the Kaiser and his six sons, and, without leaving the box, the jury will find a verdict of guilty of being German Society leaders in the first degree. Also, Abe, pictures will turn up of one of the Kaiser's hunting parties, and only the people which couldn't be identified on account of being at the edge of the photograph will escape."
"But you don't think anything like that would happen to our Society fellers, Mawruss?" Abe said.
"I think they're perfectly safe for the next hundred years or so, Abe," Morris said, "but, just the same, they should take example by the Society leaders over in Russland, and learn to drink coffee from the saucer and eat with the knife while there is still time."