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The Humbugs of the World

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CHAPTER XXVII

BUSINESS HUMBUGS. – JOHN LAW. – THE MISSISSIPPI SCHEME. – JOHNNY CRAPAUD AS GREEDY AS JOHNNY BULL

In the “good old times,” people were just as eager after money as they are now; and a great deal more vulgar, unscrupulous, and foolish in their endeavors to get it. During about two hundred years after the discovery of America, that continent was a constant source of great and little money humbugs. The Spaniards and Portuguese and French and English all insisted upon thinking that America was chiefly made of gold; perhaps believing, as the man said about Colorado, that the hardship of the place was, that you have to dig through three or four feet of solid silver before the gold could be reached. This curious delusion is shown by the fact that the early charters of lands in America so uniformly reserved to the King his proportion of all gold and silver that should be found. And if gold were not to be had, these lazy Europeans were equally crazy about the rich merchandise which they made sure of finding in the vast and solitary American mountains and forests.

In a previous letter, I have shown how one of those delusions, about the unbounded wealth to be obtained from the countries on the South Sea, caused the English South Sea bubble.

A similar belief, at the same time, in the neighboring country of France, formed the airy basis of a similar business humbug, even more gigantic, noxious, and destructive. This was John Law’s Mississippi scheme, of which I shall give an account in this chapter. It was, I think, the greatest business humbug of history.

Law was a Scotchman, shrewd and able, a really good financier for those days, but vicious, a gambler, unprincipled, and liable to wild schemes. He had possessed a good deal of property, had traveled and gambled all over Europe, was witty, entertaining, and capital company, and had become a favorite with the Duke of Orleans and other French nobles. When the Duke became Regent of France at the death of Louis XIV, in 1715, that country was horribly in debt, and its people in much misery, owing to the costly wars and flaying taxations of the late King. When, therefore, Law came to Paris with a promising scheme of finance in his hand, the Regent was particularly glad to see him, both as financier and as friend.

The Regent quickly fell in with Law’s plans; and in the spring of 1716, the first step – not, however, so intended at the time – toward the Mississippi Scheme was taken. This was, the establishment by royal authority of the banking firm of Law & Co., consisting of Law and his brother. This bank, by a judicious organization and issue of paper money, quickly began to help the distressed finances of the kingdom, and to invigorate trade and commerce. This success, which seems to have been an entirely sound and legitimate business success, made one sadly mistaken but very deep impression upon the ignorant and shallow mind of the Regent of France, which was the foundation of all the subsequent trouble. The Regent became firmly convinced, that if a certain quantity of bank bills could do so much good, a hundred thousand times as many bills would surely do a hundred thousand times as much. That is, he thought printing and issuing the bills was creating money. He paid no regard to the need of providing specie for them on demand, but thought he had an unlimited money factory in the city of Paris.

So far, so good. Next, Law planned, and, with the ever ready consent of the Regent, effected, an enlargement of the business of his bank, based on that delusion I spoke of about America. This enlargement was the formation of the Mississippi Company, and this was the contrivance which swelled into so tremendous a humbug. The company was closely connected with the banks, and received (to begin with) the monopoly of all trade to the Mississippi River, and all the country west of it. It was expected to obtain vast quantities of gold and silver from that region, and thus to make immense dividends on its stock. At home, it was to have the sole charge of collecting all the taxes and coining all the money. Stock was issued to the amount of one hundred thousand shares, at $200 (five hundred livres) each. And Law’s help to the Government funds was continued by permitting this stock to be paid for in those funds, at their par value, though worth in market only about a third of it. Subscriptions came in rapidly – for the French community was far more ignorant about commercial affairs, finances, and the real resources of distant regions, than we can easily conceive of now-a-days; and not only the Regent, but every man, woman, and child in France, except a very few tough and hard-headed old skeptics, believed every word Law said, and would have believed him if he had told stories a hundred times as incredible.

Well, pretty soon the Regent gave the associates – the bank and the company – two other monopolies: that of tobacco, always monstrously profitable, and that of refining gold and silver. Pretty soon, again, he created the bank a state institution, by the magnificent name of The Royal Bank of France. Having done this, the Regent could control the bank in spite of Law (or order either); for, in those days, the kings of France were almost perfectly despotic, and the Regent was acting king. I have mentioned the Regent’s terrible delusion about paper-money. No sooner had he the bank in his power, than he added to the reasonable and useful total of $12,000,000 of notes already out, a monstrous issue of $200,000,000 worth in one vast batch, with the firm conviction that he was thus adding so much to the par currency of France.

The Parliament of France, a body mostly of lawyers, originating in the Middle Ages, a steady, conservative, wise, and brave assembly, was always hostile to Law and his schemes. When this great expansion of paper-currency began, the Parliament made a resolute fight against it, petitioning, ordaining, threatening to hang Law, and frightening him well, too; for the thorough enmity of an assembly of old lawyers may well frighten anybody. At last, the Regent, by the use of the despotic power of which the Kings of France had so much, reduced these old fellows to silence by sticking a few of them in jail.

The cross-grained Parliament thus disposed of, everything was quickly made to “look lovely.” In the beginning of 1719, more grants were made to Law’s associated concerns. The Mississippi Company was granted the monopoly of all trade to the East Indies, China, the South Seas, and all the territories of the French India Company, and of the Senegal Company. It took a new and imposing name: “The Company of the Indies.” They had already, by the way, also obtained the monopoly of the Canada beaver-trade. Of this colossal corporation, monopolizing the whole foreign commerce of France with two-thirds or more of the world, its whole home finances, and other important interests besides, fifty thousand new shares were issued, as before, at $100 each. These might be bought as before, with Government securities at par. Law was so bold as to promise annual dividends of $20 per share, which, as the Government funds stood, was one hundred and twenty per cent. per annum.! Everybody believed him. More than three hundred thousand applications were made for the new shares. Law was besieged in his house by more than twice as many people as General Grant had to help him take Richmond. The Great Humbug was at last in full buzz. The street where the wonderful Scotchman lived was busy, filled, crowded, jammed, choked. Dangerous accidents happened in it every day, from the excessive pressure. From the princes of the blood down to cobblers and lackeys, all men and all women crowded and crowded to subscribe their money, and to pay their money, and to know how many shares they had gotten. Law moved to a roomier street, and the crazy mob crowded harder than ever; so that the Chancellor, who held his court of law hard by, could not hear his lawyers.

A tremendous uproar surely, that could drown the voices of those gentlemen! And so he moved again, to the great Hotel de Soissons, a vast palace, with a garden of some acres. Fantastic circumstances variegated the wild rush of speculation. The haughtiest of the nobility rented mean rooms near Law’s abode, to be able to get at him. Rents in his neighborhood rose to twelve and sixteen times their usual amount. A cobbler, whose lines had fallen in those pleasant places, made $40 a day by letting his stall and furnishing writing materials to speculators. Thieves and disreputable characters of all sorts flocked to this concourse. There were riots and quarrels all the time. They often had to send a troop of cavalry to clear the street at night. Gamblers posted themselves with their implements among the speculators, who gambled harder than the gamblers, and took an occasional turn at roulette by way of slackening the excitement; as people go to sleep, or go into the country. A hunchback fellow made a good deal of money by letting people write on his back. When Law had moved into the Hotel de Soissons, the former owner, the Prince de Carignan, reserved the gardens, procured an edict confining all stock-dealings to that place; put up five hundred tents there, leased them at five hundred livres a month each, and thus made money at the rate of $50,000 a month. There were just two of the aristocracy who were sensible and resolute enough not to speculate in the stock – the Duke de St. Simon and the old Marshal Villars.

Law became infinitely the most important person in the kingdom. Great and small, male and female, high and low, haunted his offices and ante-chambers, hunted him down, plagued his very life out, to get a moment’s speech with him, and get him to enter their names as buyers of stock. The highest nobles would wait half a day for the chance. His servants received great sums to announce some visitor’s name. Ladies of the highest rank gave him anything he would ask of them for leave to buy stock. One of them made her coachmen upset her out of her carriage as Law came by, to get a word with him. He helped her up; she got the word, and bought some stock. Another lady ran into the house where he was at dinner, and raised a cry of fire. The rest ran out, but she ran further in to reach Law, who saw what she was at, and like a pecuniary Joseph, ran away as fast as he could.

 

As the frenzy rose toward its height, and the Regent took advantage of it to issue stock enough to pay the whole national debt, namely, three hundred thousand new shares, at $1,000 each, or a thousand per cent. in the par value. They were instantly taken. Three times as many would have been instantly taken. So violent were the changes of the market, that shares rose or fell twenty per cent. within a few hours. A servant was sent to sell two hundred and fifty shares of stock; found on reaching the gardens of the Hotel de Soissons, that since he left his master’s house the price had risen from $1,600 (par value $100 remember) to $2,000. The servant sold, gave his master the proceeds at $1,600 a share, put the remaining $100,000 in his own pocket, and left France that evening. Law’s coachman became so rich that he left service, and set up his own coach; and when his master asked him to find a successor, he brought two candidates, and told Law to choose, and he would take the other himself. There were many absurd cases of vulgarians made rich. There were also many robberies and murders. That committed by the Count de Horn, one of the higher nobility and two accomplices, is a famous case. The Count, a dissipated rascal, poniarded a broker in a tavern for the money the broker carried with him. But he was taken, and, in spite of the utmost and most determined exertions of the nobility, the Regent had him broken on the wheel in public, like any other murderer.

The stock of the Company of the Indies, though it dashed up and down ten and twenty per cent. from day to day, was from the first immensely inflated. In August 1719, it sold at 610 per cent.; in a few weeks more it arose to 1,200 per cent. All winter it still went up until, in April 1720, it stood at 2,050 per cent. That is, one one-hundred dollar share would sell for two thousand and fifty dollars.

At this extreme point of inflation, the bubble stood a little, shining splendidly as bubbles do when they are nearest bursting, and then it received two or three quiet pricks. The Prince de Conti, enraged because Law would not send him some shares on his own terms, sent three wagon-loads of bills to Law’s bank, demanding specie. Law paid it, and complained to the Regent, who made him put two-thirds of it back again. A shrewd stock-gambler drew specie by small sums until he had about $200,000 in coin, and lest he should be forced to return it, he packed it in a cart, covered it with manure, put on a peasant’s disguise, and carted his fortune over the frontiers into Belgium. Some others quietly realized their means in like manner by driblets and funded them abroad.

By such means coin gradually grew very scarce, and signs of a panic appeared. The Regent tried to adjust matters by a decree that coin should be five per cent. less than paper; as much as to say, It is hereby enacted that there is a great deal more coin than there is! This did not serve, and the Regent decreed again, that coin should be worth ten per cent. less than paper. Then he decreed that the bank must not pay more than $22 at once in specie; and, finally, by a bold stretch of his authority, he issued an edict that no person should have over $100 in coin, on pain of fine and confiscation. These odious laws made a great deal of trouble, spying, and distress, and rapidly aggravated the difficulty they were meant to cure. The price of shares in the great company began to fall steadily and rapidly. Law and the Regent began to be universally hated, cursed, and threatened. Various foolish and vain attempts were made to stay the coming ruin, by renewing the stories about Louisiana sending out a lot of conscripted laborers, ordering that all payments must be made in paper, and printing a new batch of notes, to the amount of another $300,000,000. Law’s two corporations were also doctored in several ways. The distress and fright grew worse. An edict was issued that Law’s notes and shares should depreciate gradually by law for a year, and then be worth but half their face. This made such a tumult and outcry that the Regent had to retract it in seven days. On this seventh day, Law’s bank stopped paying specie. Law was turned out of his public employments, but still well treated by the Regent in private. He was, however, mobbed and stoned in his coach in the street, had to have a company of Swiss Guards in his house, and at last had to flee to the Regent’s own palace.

I have not space to describe in detail the ruin, misery, tumults, loss and confusion which attended the speedy descent of Law’s paper and shares to entire worthlessness. Thousands of families were made paupers, and trade and commerce destroyed by the painful process. Law himself escaped out of France poor; and, after another obscure and disreputable career of gambling, died in poverty at Venice, in 1729.

Thus this enormous business-humbug first raised a whole nation into a fool’s paradise of imaginary wealth, and then exploded, leaving its projector and many thousands of victims ruined, the country disturbed and distressed, long-enduring consequences, in vicious and lawless and unsteady habits, contracted while the delusion lasted, and no single benefit except one more most dearly-bought lesson of the wicked folly of mere speculation without a real business basis and a real business method. Let not this lesson be lost on the rampant and half-crazed speculators of the present day. Those who buy gold or flour, leather, butter, dry goods, groceries, hardware, or anything else on speculation, when prices are inflated far beyond the ordinary standard, are taking upon themselves great risks, for the bubble must eventually be pricked; and whoever is the “holder” when that time comes, must necessarily be the loser.

V. MEDICINE AND QUACKS

CHAPTER XXVIII

DOCTORS AND IMAGINATION. – FIRING A JOKE OUT OF A CANNON. – THE PARIS EYE WATER. – MAJENDIE ON MEDICAL KNOWLEDGE. – OLD SANDS OF LIFE

Medical humbugs constitute a very critical subject indeed, because I shall be almost certain to offend some of three parties concerned, namely; physicians, quacks, and patients. But it will never do to neglect so important a division of my whole theme as this.

To begin with, it is necessary to suggest, in the most delicate manner in the world, that there is a small infusion of humbug among the very best of the regular practitioners. These gentlemen, for whose learning, kind-heartedness, self-devotion, and skill I entertain a profound respect, make use of what I may call the gaseous element of their practice, not for the lucre of gain, but in order to enlist the imaginations of their patients in aid of nature and great remedies.

The stories are infinite in number, which illustrate the force of imagination, ranging through all the grades of mental action, from the lofty visions of good men who dream of seeing heaven opened to them, and all its ineffable glories and delights, down to the low comedy conceit of the fellow who put a smoked herring into the tail of his coat and imagined himself a mermaid.

Probably, however, imagination displays its real power more wonderfully in the operations of the mind on the body that holds it, than anywhere else. It is true that there are some people even so utterly without imagination that they cannot take a joke; such as that grave man of Scotland who was at last plainly told by a funny friend quite out of patience, “Why, you wouldn’t take a joke if it were fired at you out of a cannon!”

“Sir,” replied the Scot, with sound reasoning and grave thought, “Sir, you are absurd. You cannot fire a joke out of a cannon!”

But to return: It is certainly the case that frequently “the doctor” takes great care not to let the patient know what is the matter, and even not to let him know what he is swallowing. This is because a good many people, if at a critical point of disease, may be made to turn toward health if made to believe that they are doing so, but would be frightened, in the literal sense of the words, to death, if told what a dangerous state they are in.

One sort of regular practice humbug is rendered necessary by the demands of the patients. This is giving good big doses of something with a horrid smell and taste. There are plenty of people who don’t believe the doctor does anything to earn his money, if he does not pour down some dirty brown or black stuff very nasty in flavor. Some, still more exacting, wish for that sort of testimony which depends on internal convulsions, and will not be satisfied unless they suffer torments and expel stuff enough to quiet the inside of Mount Vesuvius or Popocatepetl.

“He’s a good doctor,” was the verdict of one of this class of leather-boweled fellows – “he’ll work your innards for you!”

It is a milder form of this same method to give what the learned faculty term a placebo. This is a thing in the outward form of medicine, but quite harmless in itself. Such is a bread-pill, for instance; or a draught of colored water, with a little disagreeable taste in it. These will often keep the patient’s imagination headed in the right direction, while good old Dame Nature is quietly mending up the damages in “the soul’s dark cottage.”

One might almost fancy that, in proportion as the physician is more skillful, by so much he gives less medicine, and relies more on imagination, nature, and, above all, regimen and nursing. Here is a story in point. There was an old gentleman in Paris, who sold a famous eye-water, and made much gain thereby. He died, however, one fine day, and unfortunately forgot to leave the recipe on record. “His disconsolate widow continued the business at the old stand,” however – to quote another characteristic French anecdote – and being a woman of ready and decisive mind, she very quietly filled the vials with water from the river Seine, and lived respectably on the proceeds, finding, to her great relief, that the eye-water was just as good as ever. At last however, she found herself about to die, and under the stings of an accusing conscience she confessed her trick to her physician, an eminent member of the profession. “Be entirely easy, Madam,” said the wise man; “don’t be troubled at all. You are the most innocent physician in the world; you have done nobody any harm.”

It is an old and illiberal joke to compare medicine to war, on the ground that the votaries of both seek to destroy life. It is, however, not far from the truth to say that they are alike in this; that they are both preëminently liable to mistakes, and that in both he is most successful who makes the fewest.

How can it be otherwise, until we know more than we do at present, of the great mysteries of life and death? It seems risky enough to permit the wisest and most experienced physician to touch those springs of life which God only understands. And it is enough to make the most stupid stare, to see how people will let the most disgusting quack jangle their very heartstrings with his poisonous messes, about as soon as if he were the best doctor in the world. A true physician, indeed, does not hasten to drug. The great French surgeon, Majendie, is even said to have commenced his official course of lectures on one occasion by coolly saying to his students: “Gentlemen, the curing of disease is a subject that physicians know nothing about.” This was doubtless an extreme way of putting the case. Yet it was in a certain sense exactly true. There is one of the geysers in Iceland, into which visitors throw pebbles or turfs, with the invariable result of causing the disgusted geyser in a few minutes to vomit the dose out again, along with a great quantity of hot water, steam, and stuff. Now the doctor does know that some of his doses are pretty sure to work, as the traveler knows that his dose will work on the geyser. It is only the exact how and why that is not understood.

But however mysterious is nature, however ignorant the doctor, however imperfect the present state of physical science, the patronage and the success of quacks and quackeries are infinitely more wonderful than those of honest and laborious men of science and their careful experiments.

I have come about to the end of my tether for this time; and quackery is something too monstrous in dimensions as well as character to be dealt with in a paragraph. But I may with propriety put one quack at the tail of this letter; it is but just that he should let decent people go before him. I mean “Old Sands of Life.” Everybody has seen his advertisement, beginning “A retired Physician whose sands of life have nearly run out,” etc. And everybody – almost – knows how kind the fellow is in sending gratis his recipe. All that is necessary is (as you find out when you get the recipe) to buy at a high price from him one ingredient which (he says) you can get nowhere else. This swindling scamp is in fact a smart brisk fellow of about thirty-five years of age, notwithstanding the length of time during which – to use a funny phrase which somebody got up for him – he has been “afflicted with a loose tail-board to his mortal sand-cart.” Some benevolent friend was so much distressed about the feebleness of “Old Sands of Life” as to send him one day a large parcel by express, marked “C. O. D.,” and costing quite a figure. “Old Sands” paid, and opening the parcel, found half a bushel of excellent sand.