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  • E-Books und Audiobooks
    • E-Books und Audiobooks
    • E-Books2718
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    Maureen Taylor
    The Handbook of Communication Engagement
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    Shashi Upadhyay
    The Revenue Acceleration Rules. Supercharge Sales and Marketing Through Artificial Intelligence, Predictive Technologies and Account-Based Strategies
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    The Brandgym. A Practical Workout for Boosting Brand and Business
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    Bernard Manouvrier
    Application Integration. EAI B2B BPM and SOA
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    Kevin Herbert
    Gaining Control. Managing Capacity and Priorities
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    Seymour Sudman
    Asking Questions. The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
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    Inbound Content. A Step-By-Step Guide To Doing Content Marketing the Inbound Way
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    Neill Duffy
    Passion Branding. Harnessing the Power of Emotion to Build Strong Brands
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    Brand Stretch. Why 1 in 2 Extensions Fail, and How to Beat the Odds
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    Roy Langmaid
    Breakthrough Zone. Harnessing Consumer Creativity for Business Innovation
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    Rohit Deshpande
    The Global Market. Developing a Strategy to Manage Across Borders
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    Pricing on Purpose. Creating and Capturing Value
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    Agency Account Handling. Avoiding Blood, Sweat and Tears
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    New Consumer Marketing. Managing a Living Demand System
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    Customize the Brand. Make it more desirable and profitable
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    Customer Management Excellence
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    Paul Raspin
    Creating Market Insight. How Firms Create Value from Market Understanding
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    Value-based Marketing. Marketing Strategies for Corporate Growth and Shareholder Value
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    Laurie Young
    Scenarios in Marketing. From Vision to Decision
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    Brand Innovation Manifesto. How to Build Brands, Redefine Markets and Defy Conventions
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    Michael Kremzar H.
    ERP: Making It Happen. The Implementers' Guide to Success with Enterprise Resource Planning
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    Excellence in Warehouse Management. How to Minimise Costs and Maximise Value
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    Cadbury's Purple Reign. The Story Behind Chocolate's Best-Loved Brand
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    Laura Mazur
    Conversations with Marketing Masters
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    Logos and No Gos. How to Understand and Get the Most from Your Brand IP
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    Institute of Management and Administration (IOMA)
    The IOMA Handbook of Logistics and Inventory Management
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    Jean-Charles Billaut
    Flexibility and Robustness in Scheduling
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    Kevin Herbert
    Achieving Class A Business Excellence. An Executive's Perspective
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    Merry Aronson
    The Public Relations Writer's Handbook. The Digital Age
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    The Marketing Director's Role in Business Planning and Corporate Governance
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    How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
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    Welcome to the Creative Age. Bananas, Business and the Death of Marketing
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    Maribeth Kuzmeski
    ...And the Clients Went Wild!. How Savvy Professionals Win All the Business They Want
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    J. Fletcher H.
    The Art and Science of Interpreting Market Research Evidence
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    Ed Rhodes
    Supply Chains and Total Product Systems. A Reader
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    Oliver International Wight, Inc.
    The Oliver Wight Class A Standard for Business Excellence
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    Patrick Corsi
    The Marketing of Technology Intensive Products and Services. Driving Innovations for Non-Marketers
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    Ralph Hartleben E.
    Werbekonzeption und Briefing. Ein praktischer Leitfaden
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    Managing Creative People. Lessons in Leadership for the Ideas Economy
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    Mark Barber
    An Advertiser's Guide to Better Radio Advertising. Tune In to the Power of the Brand Conversation Medium
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