The Art of Client Service. The Classic Guide, Updated for Today's Marketers and Advertisers

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Buchbeschreibung

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

Detaillierte Informationen
Altersbeschränkung:
0+
An folgendem Datum zu LitRes hinzufügt:
23 Dezember 2017
Größe:
291 S.
ISBN:
9781119227939
Gesamtgröße:
3 MB
Gesamtzahl der Seiten:
291
Seitengröße:
140 x 216 мм
Copyright:
John Wiley & Sons Limited
The Art of Client Service. The Classic Guide, Updated for Today's Marketers and Advertisers — Lesen Sie kostenlos online einen Ausschnitt des Buches. Posten Sie Kommentare oder Kritiken, stimmen Sie für Ihren Favoriten.

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