The Marketing Pathfinder. Key Concepts and Cases for Marketing Strategy and Decision Making

PDF
0
Kritiken
Als gelesen kennzeichnen
Wie Sie das Buch nach dem Kauf lesen
  • Nur Lesen auf LitRes Lesen
Buchbeschreibung

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make

Detaillierte Informationen
Altersbeschränkung:
0+
An folgendem Datum zu LitRes hinzufügt:
26 Juni 2018
Größe:
283 S.
ISBN:
9781118758762
Gesamtgröße:
4 MB
Gesamtzahl der Seiten:
283
Seitengröße:
216 x 279 мм
Copyright:
John Wiley & Sons Limited
The Marketing Pathfinder. Key Concepts and Cases for Marketing Strategy and Decision Making — Lesen Sie kostenlos online einen Ausschnitt des Buches. Posten Sie Kommentare oder Kritiken, stimmen Sie für Ihren Favoriten.

Отзывы

Сначала популярные

Оставьте отзыв