Igniting Customer Connections

Text
0
Kritiken
Nicht im Shop verfügbar
Als gelesen kennzeichnen
Benachrichtigen, sobald es verfügbar ist
Wie Sie das Buch nach dem Kauf lesen
  • Nur Lesen auf LitRes Lesen
Buchbeschreibung

A new data-driven approach to building customer relationships that fuel sustainable business growth

Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results.

The traditional marketing campaign—a battle for attention with a clear launch date and endpoint—no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include:

  • Why classic ROI is losing relevance as a way to measure results—and to budget marketing spend
  • How to make powerful connections by taking full advantage of «atomic moments of truth»
  • Amplifying the impact of customer experience and engagement
  • Creating a continuous, measurable, repeatable process for growth

The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement—from Facebook «likes» to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth.

Detaillierte Informationen
Altersbeschränkung:
0+
An folgendem Datum zu LitRes hinzufügt:
03 Dezember 2017
Größe:
230 S.
ISBN:
9781118916728
Copyright:
John Wiley & Sons Limited
Inhaltsverzeichnis
Igniting Customer Connections — Lesen Sie kostenlos online einen Ausschnitt des Buches. Posten Sie Kommentare oder Kritiken, stimmen Sie für Ihren Favoriten.

Отзывы

Сначала популярные

Оставьте отзыв